Designing George, Part 2

One of the challenges of working with a client who is just looking for an illustrator rather than someone who specifically wants my illustrations is that I need to figure out what the client is seeing in their mind when they are describing an image. “Intelligent”, “friendly”, “masculine” all look different to different people. It’s even more of a challenge when the person who is art directing me isn’t actually the client. The two of us may get something together and then the client will say that that wasn’t what they pictured. George took quite a few back and forth sessions before everyone was satisfied.